Indian marketing triumphs….

Brands, products, hoardings, advertisements …they are just everywhere. We are flooded with promotions …buy one get one free, discount rates touching 50%, but you don’t run after everyone, there has to be that something extra special to magnetize you. That is why ideas like thanda matlab coca cola and I am what I am, are always edged onto your mind…. So lets sit back look at the biggest promotional success that have taken place in our country. So here’s a brief on the best Indian marketing campaign of the recent era Let me start with the best of all -

Britannia khaao world cup jaao

Yes cricket is our religion, after God cricket is the most emotional string that is attached to our county. So what will every Indian dream of if the next world cup is in England??? Yes that’s what Britannia did ….buy biscuits, complete a 100 points and fly to England to see India vs. England live at The Lords. It spread like wild fire, everywhere there were people buying Britannia biscuits, jams, cheese et al to get the scratch book and stand a chance to reach England…. According to the stats, Britannia’s sales went up by 37% in a matter of 5 months. For me this was the best ever promotional campaign by a company – right time, right cause, right execution, right is just the right word here. For me this was the best marketing stunt of the recent years

- McDonald’s Happy meal

Kids are always fascinated by the thought of going out and having dinner, McDonalds just made it mandatory for them to just come to one place… the one meal and the one toy saga. Mcdonalds still is the most popular eat out places for the kids, its just amazing the way they come out with the new toys and keep the kids hooked and crazy about them -

Reliance mobiles for Rs 500!!

Wow can you believe selling 2.75 lakh handsets in 3 days, yes that’s a world record and that is owned by the most aggressive company in India Anil Ambani’s Reliance communications. Well it doesn’t matter what the quality of the service is but the matter of fact that they sold them all. Long queues at the reliance webworld’s, the response were just superlative. Everybody wanted a cell phone the autowalas, doodhwala ,dhobis and all get it at just Rs 500, no matter what the hidden charges were. This will go down as one of the most successful marketing stunts by any company in India

- Lays and cheeto’s TAZO’s

Tazo collections, tazo wars tazo on bets, pokemon tazo… I mean it was just something kids wanted everyday. They loved it and the companies loved selling them too. All the competition wiped off just with a small toy. Phenomenal!! Real smart work by the Lays. The most peculiar thing about the whole campaign was more than advertising, word of mouth played a very important role in cracking the code… kids talk and they sell, hats off cheetos and lays !

So now its your turn…. People who think they have a good memory and a good marketing flair, write in the best marketing stunts in our country….would be interesting to read things I missed on ! Cheers!!

---

Possibly related posts: (automatically generated)

• The Hunt is on …
• Magellan SE4 navigation unit turns up at Best Buy
• Stepping Off: Where is the COoperation in COparenting?
• Eye To Eye: Marketing To Kids